Clarity First. Fit Matters.

Delivery and off-premise strategy only works when the right level of thinking is applied to the right type of business. Our advisory work is designed for operators and organizations that view delivery as a systemic business function, not a side project.

This page exists to help you quickly determine whether our approach is a good fit.

We work best with organizations that have real operational exposure to delivery and off-premise systems, including:

• Independent restaurants doing meaningful delivery volume
• Multi-unit operators managing delivery across locations
• Emerging regional brands preparing to scale
• Concepts experiencing delivery-related margin pressure

• Retail food brands selling prepared or perishable products
• Concepts shipping or delivering food beyond the four walls
• Operators balancing brand standards with off-premise realities

• Owners seeking clarity around delivery economics
• Executives responsible for margin, systems, and execution
• Operators who want objective, vendor-neutral guidance

These clients typically recognize that delivery is not just about growth — it’s about control, discipline, and sustainability.

Clients often reach out when they are:

• Unsure whether delivery is actually profitable
• Experiencing margin erosion they can’t clearly trace
• Struggling with packaging failures or cost creep
• Dealing with operational drag caused by delivery workflows
• Preparing to scale delivery and want to do it intentionally
• Questioning whether to expand, reduce, or exit delivery altogether

In many cases, the issue isn’t effort — it’s misalignment.

To respect everyone’s time, it’s important to be clear about who we are not the right fit for.

This work is not designed for:

• Operators looking for social media or promotional support
• Businesses seeking platform sales assistance
• Teams wanting someone to “run” delivery accounts for them
• Packaging buyers looking only for cheaper containers
• Situations where execution is requested without strategic context

Our role is advisory — not tactical execution or vendor management.

Most engagements begin with a discovery conversation to understand your delivery footprint, constraints, and goals.

From there, our work may focus on:

• Diagnosis and clarity before decisions are made
• Identifying where delivery and packaging systems are misaligned
• Providing objective guidance to support leadership decisions

Some clients engage us for a specific question.

Others work with us over time as delivery systems evolve.

We do our best work with operators who value:

• Clear thinking over quick fixes
• Systems over tactics
• Long-term performance over short-term volume

If that aligns with how you approach your business, there’s a strong chance the conversation will be worthwhile.

If delivery or off-premise systems are creating complexity, pressure, or uncertainty in your business, the right next step is to talk.