Third-Party Delivery Performance Assessment™

Is Your Third-Party Delivery Business Performing at Its Full Potential?

Most restaurant organizations know how much third-party delivery business they are doing. Far fewer have independently evaluated how well the entire program is actually performing.

U.S. Delivery Consultants evaluates the complete third-party delivery ecosystem—from marketplace performance, menu strategy and digital merchandising to economics, operations, technology, packaging and customer experience.

We provide restaurant leadership with an independent assessment of what's working, where performance is being lost, and where the greatest opportunities exist to improve revenue, profitability, operational efficiency and customer experience.

Most Companies Measure Delivery Sales. We Evaluate the Delivery Business.

Third-party delivery can represent millions of dollars in annual sales, yet many restaurant organizations have never independently evaluated how well the entire channel is actually performing.

Platform reports can tell you what happened on DoorDash, Uber Eats or Grubhub. They do not necessarily tell you whether your menu is optimized, your pricing strategy makes sense, your operations are efficient, your technology is working together, your packaging is protecting the guest experience—or whether the channel is producing the economic results leadership expects.

That requires looking at the entire delivery business as one interconnected system.

Our responsibility is not to grow one marketplace. Our responsibility is to help the restaurant organization improve the performance of its delivery business.

Strategy & Management

Marketplace Performance

Strategy & Management

How delivery fits within the organization’s overall business strategy, who owns performance, how responsibilities are divided, and how leadership manages the channel.

Delivery Economics

Marketplace Performance

Strategy & Management

Commissions, pricing, promotions, advertising, packaging, labor, average order value and other factors that determine the true economic contribution of third-party delivery.

Marketplace Performance

Menu & Digital Merchandising

How the brand performs across DoorDash, Uber Eats, Grubhub and other relevant marketplaces, including storefront presentation, availability, promotions and competitive positioning.

Menu & Digital Merchandising

Menu architecture, pricing, categories, modifiers, bundles, featured products, photography, upselling, cross-selling and opportunities to increase conversion and average order value.

Operations & Fulfillment

Menu & Digital Merchandising

Operations & Fulfillment

Order routing, kitchen workflow, production timing, accuracy, staging, expediting, driver pickup, handoff and the restaurant’s ability to execute consistently at volume.

Technology & Integration

Menu & Digital Merchandising

Operations & Fulfillment

POS, KDS, middleware, marketplace integrations, menu synchronization, ticket routing, reporting and the systems connecting digital orders with restaurant operations.

Packaging & Customer Experience

How well food travels, packaging performance, temperature and product integrity, order organization, brand presentation and the guest experience from ordering through delivery.

Measurement & Improvement

Packaging & Customer Experience

KPIs, reporting, location-to-location performance, accountability, implementation tracking and how leadership measures whether the delivery business is actually improving.

How the Assessment Works

Every restaurant organization is different. We tailor the scope of the assessment to the size, complexity and objectives of the business while following a comprehensive evaluation process.

1. Executive Discovery

We begin with leadership to understand the organization’s delivery business, objectives, challenges, priorities and current approach. We identify the platforms, locations, systems, data and operational areas that should be included in the assessment.

2. Comprehensive Evaluation

We independently evaluate the relevant components of the delivery business, including marketplace performance, economics, menu and pricing, digital merchandising, operations, technology, packaging and customer experience.

3. Analysis & Benchmarking

We analyze findings across platforms, locations and competitors to identify performance gaps, inconsistencies, root causes and opportunities. Where appropriate, we compare practices with leading operators and relevant industry standards.

4. Recommendations & Priorities

We translate the findings into practical recommendations and establish priorities based on potential impact, urgency, complexity and implementation requirements.

5. Executive Findings & Roadmap

Leadership receives a clear assessment of the delivery business, the most important opportunities identified, and a prioritized roadmap for improving performance.

What Leadership Receives

A Third-Party Delivery Performance Assessment is designed to provide more than observations. Depending on the scope of the engagement, leadership receives a coordinated consulting package that translates our findings into clear recommendations, priorities and practical direction for implementation.

Executive Consulting Report

A comprehensive evaluation of the delivery business, including key findings, performance opportunities, strategic recommendations and executive conclusions.

Executive Delivery Action Plan

A prioritized roadmap identifying what should be addressed, why it matters and where management should focus its attention first.

Delivery Operations Implementation Playbook

Practical guidance for translating recommendations into restaurant-level execution, operational improvements and management accountability.

Photography & Visual Merchandising Assessment

A visual evaluation of marketplace storefronts, product photography, digital merchandising, competitive presentation and opportunities to strengthen conversion and brand consistency.

Executive Presentation & Leadership Review

A leadership-level presentation of the findings, priorities and recommendations, followed by a working discussion focused on decisions, implementation and next steps.

An Independent Perspective on Your Delivery Business

Third-party marketplaces are important business partners, but each platform is understandably focused on the performance of its own marketplace. Technology providers focus on their systems. Marketing agencies focus on advertising, promotions and digital performance.

Our responsibility is different.

U.S. Delivery Consultants represents the restaurant organization.

We evaluate third-party delivery from the perspective of the overall business—considering revenue, profitability, operations, technology, customer experience, brand consistency and long-term performance across the entire delivery ecosystem.

Our recommendations are based on what we believe will improve the restaurant organization’s delivery business—not on marketplace incentives, advertising spend or the sale of a particular technology or service.

Delivery Sales Are Not the Same as Delivery Performance

A growing third-party delivery channel can generate substantial sales while still underperforming financially.

Understanding the true contribution of delivery requires looking beyond gross sales and considering the costs associated with generating and fulfilling those orders.

Depending on available data and the scope of the engagement, our assessment may examine:

Marketplace commissions and fees
Menu-price premiums
Promotional and discount spending
Advertising expenditures
Average order value
Incremental packaging costs
Incremental labor
Refunds and adjustments
Platform and location performance
Contribution margin
Customer acquisition and repeat ordering
Channel profitability

The objective is not simply to determine how much delivery business you are doing, but to help leadership understand how well that business is actually performing.

Who Owns Your Delivery Business?

As third-party delivery has grown, responsibility for it has often become divided across operations, marketing, technology, finance, digital teams, franchise operations and individual restaurants.

The result can be a significant business channel without clear organizational ownership.

Our assessment examines how third-party delivery is managed throughout the organization, including:

Executive ownership and oversight
Department responsibilities
Platform relationship management
Store-level accountability
Franchisee participation
Performance reporting and KPI ownership
Communication between departments
Responsibility for implementing improvements

Strong delivery performance requires more than good platforms and technology. It requires clear ownership, accountability and management discipline.

Regional Restaurant Chains

Independent evaluation of delivery performance across multiple locations, markets and platforms.

National Restaurant Brands

Regional Restaurant Chains

Enterprise-level assessment of delivery strategy, economics, execution, technology and performance across large restaurant systems.

Franchise Systems

Regional Restaurant Chains

Franchise Systems

Evaluation of corporate strategy, franchisee participation, location consistency, accountability and systemwide execution.

Restaurant Groups

Private Equity Portfolio Companies

Franchise Systems

Assessment across multiple concepts, locations or markets to identify opportunities, inconsistencies and shared best practices.

Private Equity Portfolio Companies

Independent evaluation of delivery performance, economics and improvement opportunities across portfolio restaurant investments.

Emerging Multi-Unit Brands

Private Equity Portfolio Companies

A comprehensive review that helps growing restaurant companies build stronger delivery systems before complexity and scale magnify existing problems.

What Could Better Delivery Performance Mean for Your Organization?

Small improvements across pricing, merchandising, average order value, operations, packaging, technology and marketplace execution can become significant when multiplied across thousands—or millions—of delivery orders.

The first step is understanding where the opportunities are.

U.S. Delivery Consultants provides restaurant leadership with an independent, comprehensive view of the third-party delivery business and a practical roadmap for improving its performance.

Let’s Talk About Your Delivery Business

Whether you are looking to improve an established multi-million-dollar delivery program or strengthen the foundation of a growing multi-unit operation, we can help determine where the greatest opportunities may exist.

Schedule a Discovery Consultation

Third-Party Delivery Performance Assessment™

Is Your Third-Party Delivery Business Performing at Its Full Potential?

Most Companies Measure Delivery Sales. We Evaluate the Delivery Business.

What We Evaluate

Strategy & Management

Marketplace Performance

Strategy & Management

Delivery Economics

Marketplace Performance

Strategy & Management

Marketplace Performance

Marketplace Performance

Menu & Digital Merchandising

Menu & Digital Merchandising

Menu & Digital Merchandising

Menu & Digital Merchandising

Operations & Fulfillment

Menu & Digital Merchandising

Operations & Fulfillment

Technology & Integration

Menu & Digital Merchandising

Operations & Fulfillment

Packaging & Customer Experience

Packaging & Customer Experience

Packaging & Customer Experience

Measurement & Improvement

Packaging & Customer Experience

Packaging & Customer Experience

How the Assessment Works

1. Executive Discovery

2. Comprehensive Evaluation

3. Analysis & Benchmarking

4. Recommendations & Priorities

5. Executive Findings & Roadmap

What Leadership Receives

Executive Consulting Report

Executive Delivery Action Plan

Delivery Operations Implementation Playbook

Photography & Visual Merchandising Assessment

Executive Presentation & Leadership Review

An Independent Perspective on Your Delivery Business

Delivery Sales Are Not the Same as Delivery Performance

Who Owns Your Delivery Business?

Built for Multi-Unit Restaurant Organizations

Regional Restaurant Chains

Regional Restaurant Chains

Regional Restaurant Chains

National Restaurant Brands

Regional Restaurant Chains

Regional Restaurant Chains

Franchise Systems

Regional Restaurant Chains

Franchise Systems

Restaurant Groups

Private Equity Portfolio Companies

Franchise Systems

Private Equity Portfolio Companies

Private Equity Portfolio Companies

Private Equity Portfolio Companies

Emerging Multi-Unit Brands

Private Equity Portfolio Companies

Private Equity Portfolio Companies

What Could Better Delivery Performance Mean for Your Organization?

Let’s Talk About Your Delivery Business

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